- Amazon is expected to hold its annual Prime Day in September, according to a new report in The Wall Street Journal.
- The company is steadily preparing to return to pre-pandemic level operations.
- In April, Reuters reported Amazon was delaying Prime Day until at least August, and expected to absorb a $100 million loss due to the shift.
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Amazon’s annual Prime Day, its biggest sales event of the year, will be held in September instead of July, according to a report by The Wall Street Journal’s Dana Mattioli.
Amazon declined to comment on the report when contacted by Business Insider.
The move is a step toward ramping up the company’s production to a more standard, pre-pandemic level of operation, although shipping times are not expected to be back to the same speed as before the outbreak, the report said.
The event was already pushed off to at least August, costing the company $100 million, but the company is expected to be able to handle higher levels of shipments by September.
Prime Day, which was a 48-hour event in 2019, features discounts on a range of items including Amazon devices, popular electronics, and clothing. Last year, Amazon reported it sold close to 200 million items during the 2-day event.
Amazon in April reported $75.5 billion in revenue for the first quarter. While the company saw an increase in sales as customers relied more on online shopping during the pandemic, the earnings were mixed and Amazon said it planned to spend the $4 billion it would make in operating profit in the second quarter on coronavirus-related expenses.
