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- Allbirds, one of the most popular online shoe companies right now, has released its best-selling sneakers in gemstone colors.
- Though the startup sells a simple selection of silhouettes and styles, it keeps its loyal customers engaged and draws in new ones with periodic color updates. This limited-edition collection introducing bright and neutral colors alike is no exception to the strategy.
- You can check out some of the Gemstone colors below, which include a bright pink “Nikau Tourmaline” and soft blue “Kereru Moonstone.”
- New colors often sell out, so if you want a style in your size, you should act quickly.
Ever the expert at generating renewed interest in its already-popular footwear, online shoe startup Allbirds released a new Gemstone Collection of colors today. This set of eight new limited-edition colors includes a bright pink Tourmaline, blue Sapphire, and sandy gray Limestone.
You can find these colors in its signature Wool Runner and across the Tree line of Runners, Loungers, and Skippers. Its most recent launch, the Tree Toppers, a high-top sneaker with sustainable foam soles, also gets the new color treatment. These shoes have drawn acclaim from shoppers and media far and wide for their use of innovative materials (merino wool, eucalyptus, and sugar cane), all-day comfort, and simple yet instantly recognizable look.
While Allbirds’ classic colors like black, white, and charcoal are excellent basics to own, they’ll always be available to purchase. It’s the limited-edition colors that you need to be on the lookout for because they can sell out quickly.
Whether you've always wanted to try the sneaker that everyone knows and talks about, or you (like us) already own multiple pairs and need to add to the collection, this new color collection is a great opportunity to do so. There are eight colors in total, though the "Kereru" set of colors is only available for the Wool Runner, while the "Nikau" set of colors is only available for the Tree line of shoes.
Here's a first look at the colors dropping today.
Shop men's gemstone colors (Kereru and Nikau) at Allbirds here before they sell out
Shop women's gemstone colors (Kereru and Nikau) at Allbirds here before they sell out
Wool Runners in Kereru Graphite
Men's Wool Runners in Kereru Graphite, $95, available at Allbirds
Women's Wool Runners in Kereru Graphite, $95, available at Allbirds
Wool Runners in Kereru Moonstone
Men's Wool Runners in Kereru Moonstone, $95, available at Allbirds
Women's Wool Runners in Kereru Moonstone, $95, available at Allbirds
Wool Runners in Kereru Marble (Cream Sole)
Men's Wool Runners in Kereru Marble (Cream Sole), $95, available at Allbirds
Women's Wool Runners in Kereru Marble (Cream Sole), $95, available at Allbirds
Wool Runners in Kereru Marble (Black Sole)
Men's Wool Runners in Kereru Marble (Black Sole), $95, available at Allbirds
Women's Wool Runners in Kereru Marble (Black Sole), $95, available at Allbirds
Tree Runners in Nikau Concrete
Men's Tree Runners in Nikau Concrete, $95, available at Allbirds
Women's Tree Runners in Nikau Concrete, $95, available at Allbirds
Tree Runners in Nikau Sapphire
Men's Tree Runners in Nikau Sapphire, $95, available at Allbirds
Women's Tree Runners in Nikau Sapphire, $95, available at Allbirds
Tree Runners in Nikau Tourmaline
Men's Tree Runners in Nikau Tourmaline, $95, available at Allbirds
Women's Tree Runners in Nikau Tourmaline, $95, available at Allbirds
Tree Runners in Nikau Limestone
Men's Tree Runners in Nikau Limestone, $95, available at Allbirds
Women's Tree Runners in Nikau Limestone, $95, available at Allbirds
Tree Loungers in Nikau Concrete
Men's Tree Loungers in Nikau Concrete, $95, available at Allbirds
Women's Tree Loungers in Nikau Concrete, $95, available at Allbirds
Tree Loungers in Nikau Sapphire
Men's Tree Loungers in Nikau Sapphire, $95, available at Allbirds
Women's Tree Loungers in Nikau Sapphire, $95, available at Allbirds
Tree Toppers in Nikau Limestone
Men's Tree Toppers in Nikau Limestone, $115, available at Allbirds
Women's Tree Toppers in Nikau Limestone, $115, available at Allbirds
Tree Toppers in Nikau Sapphire
Men's Tree Toppers in Nikau Sapphire, $115, available at Allbirds
Women's Tree Toppers in Nikau Sapphire, $115, available at Allbirds
Tree Toppers in Nikau Tourmaline
Men's Tree Toppers in Nikau Tourmaline, $115, available at Allbirds
Women's Tree Toppers in Nikau Tourmaline, $115, available at Allbirds
Tree Skippers in Nikau Concrete
Men's Tree Skippers in Nikau Concrete, $95, available at Allbirds
Women's Tree Skippers in Nikau Concrete, $95, available at Allbirds
Tree Skippers in Nikau Sapphire
