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  • A virtual Gucci bag sold for around $4,115 on Roblox – about $500 more than the physical bag costs.
  • The sale is part of a larger and growing trend: virtual fashion.
  • From millions in venture funding to major labels going virtual, digital fashion is a space to watch.

What is a $4,000 Gucci purse made of?

Pixels, obviously.

Last week, someone spent 350,000 Robux, the currency used on the popular online gaming platform Roblox, on a virtual Gucci shoulder bag. In the physical world, that converts to $4,115 – in real life, the same Gucci bag goes for around $3,400.

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