A growing number of brands have suspended their spend with Google, following The Times’ investigation into ads appearing alongside extremist content on YouTube and Google’s display ad network
More than 250 brands have reportedly frozen all their campaigns with Google aside from search, after the issue – which first seemed isolated to the UK – spread globally as major US advertisers began to boycott the online ad giant too. According to The Times the spend pulled amounted to hundreds of millions of dollars.
The tech company has responded with an announcement of tougher ad policies, increased control for marketers, and said it would grow its capacity to review offensive content with a hiring spree.
Here’s a list of some of the biggest advertisers who have stopped their spend with Google and YouTube in the UK:
- Argos Audi Aviva Havas Group UK froze all of its spend. The agency manages major brands including Dominos Pizza, O2, Royal Mail, BBC, and Hyundai Kia. Heinz Honda HSBC ITV L’Oreal Lloyd’s Bank Marks & Spencer McDonald’s RBS Sainsbury’s Tesco The Guardian Toyota Transport for London UK Government Volkswagen
In the United States:
- AT&T Beam Suntory Inc.Enterprise GSK Johnson & Johnson Verizon