Hi! Welcome to the Insider Advertising daily for September 10. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today’s news: What happened to the Taboola and Outbrain merger, Under Armour layoffs, and inside Spotify’s bet on podcasts.


(L-R) Cofounder and co-CEO of Outbrain Yaron Galai and founder and CEO of Taboola Adam Singolda
(L-R) Cofounder and co-CEO of Outbrain Yaron Galai and founder and CEO of Taboola Adam Singolda
Noam Galai/Getty Images

How Taboola and Outbrain’s plan to create a $2 billion clickbait company fell apart

Read the full story here.


Patrik Frisk
Under Armour CEO Patrik Frisk
Olivier Douliery/AFP via Getty Images

Read the memo where Under Armour’s CEO lays out how the company is pivoting to a DTC model and laying off 600 in the process

Read the full story here.


Dawn Ostroff Spotify
Spotify's Dawn Ostroff
Rick Loomis/Spotify

Spotify’s content boss explains her strategy to shake up the podcasting industry, from exclusive deals with the Obamas and Joe Rogan to ad-tech innovations

Read the full story here.


More stories we’re reading:

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— Lauren

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