59 Cyber Monday deals from cool startups that shouldn’t be overlooked

• Black Friday might be over, but Cyber Monday 2019 is here and going strong.
• Even though we’re covering deals from big-box retailers like Amazon, Walmart, Target, Best Buy, Kohl’s, and even heavy-hitters like Disney Plus, we haven’t forgotten about smaller online startups.
• This year, some of the best startup deals during Cyber Monday include 20% off sitewide at Parachute, Bombas, Briogeo, and more.
• To potentially save more on Cyber Monday deals this year, visit Business Insider Coupons to find the most up-to-date coupons and promo codes.

Updated 12/2/19 at 6:42 pm ET

When it comes to Black Friday and Cyber Monday savings, large retailers tend to dominate the conversation. But don’t forget about the little guys like Parachute, The Sill, Bombas, Briogeo, and more.

We love startups for their innovative ideas and problem-solving products, whether they’re changing the way we eat, sleep, or get dressed. And while they may not be publicized as much as their larger counterparts, plenty of these brands are offering great deals this Cyber Monday. In fact, some of the only times they even offer discounts are on Cyber Monday and Black Friday.

Here are the best Cyber Monday deals from all of our favorite startups. Whether you’re looking to try a cool new product yourself or searching for a unique holiday gift for someone else, these should help. Make sure to check back as we’ll be updating this article with more deals throughout the day.

The best startup deals for Cyber Monday 2019:

1. Save 20% on luxury bedding, robes, and more at Parachute
2. Save up to 50% on cashmere clothing at Naadam
3. Save up to 20% on everyday fine jewelry from Mejuri
4. Save 20% on socks, t-shirts, and more at Bombas
5. Save up to 50% on plants and planters at The Sill
6. Save up to $250 on customized luggage at Roam

Keep reading for 59 more great Cyber Monday startup deals:

*Note: Sale prices are calculated based on single-item purchases. You may be able to save more on some items if your order qualifies for a larger discount.

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Brooklinen: Luxury bedding for less

Shop Cyber Monday deals at Brooklinen

The deal: 20% off everything, ends 12/2 at midnight ET

What to buy:

• Luxe Hardcore Sheet Bundle, from $175.20 (originally from $219) [You save $43.80 or more]
• All-Season Down Comforter, from $239.20 (originally from $299) [You save $59.80]

Read more about Brooklinen:

• Brooklinen sheets review: one of the best purchases I've ever made
• Brooklinen vs Parachute sheets: How 2 of the most popular bedding startups stack up
• Popular bedding startup Brooklinen has launched a new baby collection
• Brooklinen's $100 bathrobe is the little luxury I never thought I needed

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Leesa: Pressure-relieving foam and hybrid mattresses

Shop Cyber Monday deals at Leesa

The deals:

• $300 off a Leesa Hybrid mattress [BI EXCLUSIVE]
• $200 off a Leesa mattress
• $400 off a Legend mattress
• 15% off Leesa accessories, all deals end 12/2 at midnight PT

What to buy:

• Leesa Mattress (Queen), $799 (originally $999) [You save $200]
• Hybrid Mattress (Queen), $1,399 (originally $1,699) [You save $300]

Read more about Leesa:

• Leesa Hybrid mattress review
• Leesa Original mattress review
• Leesa pillow review: It always stays extremely cool
• Leesa bed frame review: It adjusts for better support

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Bombas: Comfortable, technical socks that also give back to those in need

Shop Cyber Monday deals at Bombas

The deal: 20% off sitewide with code "HOLIDAY20" through December 5

What to buy:

• Men's Merino Wool Gift Box, $62.40 (originally $78) [You save $15.60]
• Women's All-Ankle Sock 12-Pack, $97.92 (originally $144) [You save $46.08]

Read more about Bombas:

• Meet Bombas, the cult-favorite sock startup that has donated millions of pairs to homeless shelters
• Bombas hiking socks review
• Cult-favorite sock startup Bombas is ending the plague of missing socks by promising to send a replacement pair if one gets lost
• Bombas is having a 20%-off sale right now that lasts through Black Friday and past Cyber Monday

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Dagne Dover: Handbags and backpacks that keep you both organized and fashionable

Shop Cyber Monday deals at Dagne Dover

The deals:

• 20% off sitewide now through December 4 at midnight PT
• Get an additional 10% off if it's your first purchase

What to buy:

• The Dakota Backpack, Medium, $140 (originally $175) [You save $35]
• The Signature Tote, Classic, $196 (originally $245) [You save $49]

Read more about Dagne Dover:

• Allyn tote review: The ultimate work bag for professional women
• A popular handbag startup is behind the perfect office-appropriate gym bag for men and women alike
• This $155 laptop bag is one of the smartest we've ever carried to work
• Dagne Dover's Black Friday sale starts next week and everything will be 20% off - here's what you should buy

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Filippo Loreti: Italian-inspired luxury watches with a history of Kickstarter success

Shop Cyber Monday deals at Filippo Loreti

The deal: Up to 70% off sitewide, plus free shipping, ends 12/2 at midnight CT

What to buy:

• Ascari Deep Blue Steel Link, $169 (originally $239) [You save $70]
• Venice Moonphase Silver Mesh, $129 (originally $199) [You save $70]

Read more about Filippo Loreti:

• How a pair of 20-something brothers from Lithuania are shaking up the luxury watch scene
• The most crowdfunded watch company in history just came out with new watches - all under $300
• Review: This Kickstarter sensation is making luxury women's watches for less than $250 - here's what we thought

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Casper: All the products to give you a better night's sleep

Shop Cyber Monday deals at Casper

The deal: 15% off select mattresses, ends 12/2 at midnight PT

What to buy:

• Casper Wave Mattress (Queen), $1,951 (originally $2,295) [You save $344]
• Casper Mattress (Queen), $846 (originally $995) [You save $149]

Read more about Casper:

• Casper Wave mattress review: It's truly a marvel of engineering
• Review: Casper's affordable pillow totally exceeded our expectations
• Casper sheets review: They're actually really impressive
• Review: Why I switched to a Casper adjustable bed frame
• Casper has a new line of dog beds - I got one for my new puppy, and he's in love with it

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Tommy John: Incredibly comfortable and well-designed underwear

Shop Cyber Monday deals at Tommy John

The deal: 25% off all orders of $100 or more, ends 12/2 at midnight PT

What to buy:

• Men's Second Skin X Air Boxer Brief 3-Pack, $78.75 (originally $105) [You save $26.25]
• Women's Air Mesh Thong 5-Pack, $87.75 (originally $117) [You save $29.25]

Read more about Tommy John:

• Tommy John clothing review: You'll want to wear it all the time
• Tommy John women's collection review: They're worth every penny
• Tommy John men's leggings review: Really comfy for cold-weather runs
• Tommy John men's dress shirts review: They won't come untucked and they fit like a glove
• Tommy John is offering 25% off all orders of $100 or more, from November 24 through Cyber Monday

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MVMT: Stylish and affordable premium watches

Shop Cyber Monday deals at MVMT

The deal: 20% off sitewide, 30% off select styles, with code "HOLIDAY19" ends 12/2 at midnight PT

What to buy:

• Men's The 40 Bronze Age 40mm Watch, $90 (originally $120) [You save $30]
• RB3 32mm Watch, $92 (originally $115) [You save $23]

Read more about MVMT:

• MVMT automatic watch review: It proves that you don't need deep pockets to get a luxury timepiece
• MVMT men's watches review
• MVMT women's watches review

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Made In: High-quality cookware for avid home cooks

Shop Cyber Monday deals at Made In

The deal: 20% off sitewide with code "CM19-20" at checkout, ends 12/2 at midnight PT

What to buy:

• The Starter Kit, $226.40 (originally $283) [You save $56.60]
• The Executive Chef Kit, $799.20 (originally $999) [You save $199.80]

Read more about Made In:

• Review: I'm never going back to my old pans after trying this under-$100 cookware
• Made-In saucier review: high-quality stainless steel cookware that doesn't cost hundreds of dollars

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Mott & Bow: Premium denim for under $150

Shop Cyber Monday deals at Mott & Bow

The deals:

• 25% off sitewide with code "CM19"
• 30% off orders of $250 or more with code "CM19"
• $35% off orders of $400 or more with code "CM19", all deals end 12/2 at midnight PT

What to buy:

• Women's Jane High-Rise Skinny Jean, $81 (originally $108) [You save $27]
• Men's Crosby Straight Jeans, $81 (originally $108) [You save $27]

Read more about Mott & Bow:

• We tried the skinny jeans the internet has been raving about - and they really are that slimming
• This denim startup makes a universally flattering pair of "Mom Jeans" - and the internet has taken notice
• Mott & Bow's cashmere sweaters are affordable mainstays that you'll want in your winter wardrobe
• Mott & Bow's Black Friday sale starts this week with discounts up to 35% - here's what you should buy

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AUrate: Affordable and sustainably produced fine jewelry

Shop Cyber Monday deals at AUrate

The deal: 25% off orders below $400 and 30% off orders over $400 with code "GOLDMONDAY", ends 12/2 at midnight PT

What to buy:

• Huggie Earrings with White Diamonds, $336 (originally $480) [You save $144]
• 14-karat Diamond Bezel Necklace, $240 (originally $320) [You save $80]

Read more about AUrate:

• I discovered a new brand that makes owning delicate gold jewelry actually affordable
• 8 online startups that make affordable and sustainable fine jewelry
• Popular jewelry startup AUrate used its customers' feedback to create a stunning new collection - here's your first look

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FanChest: Curated gift boxes for ultimate sports fans

Shop Cyber Monday deals at FanChest

The deal: 30% off sitewide with code "BOX2019", ends 12/2 but time not specified

What to buy:

• FanChest Deluxe, $69.30 (originally $99) [You save $29.70]
• Baby FanChest, $48.30 (originally $69) [You save $20.70]

Read more about FanChest:

• These super affordable boxes of team gear are perfect gifts for the sports-obsessed
• This gift box has everything the sports fan in your life wants for Valentine's Day

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Bear Mattress: The best mattress for hot sleepers and athletes

Shop Cyber Monday deals at Bear Mattress

The deal: 25% off everything plus two free pillows with code "GIFT", ends 12/2 at midnight PT

What to buy:

• Bear Mattress (Queen), $630 (originally $840) [You save $210]
• Bear Hybrid (Queen), $1,042.50 (originally $1,390) [You save $347.50]

Read more about Bear Mattress:

• I tested this startup's mattress and it helped me with one of my biggest sleeping problems
• Luxury 'hybrid' mattresses are taking over the mattress industry - here's what they are and what it's like to sleep on one

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Indochino: Custom-made suits you can really afford

Shop Cyber Monday deals at Indochino

The deals:

• Take an extra $50 off orders of $399 or more with code "FRIDAY"
• Save over $140 on custom suits with code "BUNDLES"
• Save over $150 when you buy two custom blazers
• Doorbuster deals, not specified when they end

What to buy:

• Heywood Khaki Trench Coat with Detachable Lining, $295 (originally $345) [You save $50]
• Slate Blue Check Suit, $249 (originally $399) [You save $150]

Read more about Indochino:

• The internet's favorite suit startup now makes made-to-measure chinos - here's how to get the perfect fit, plus an exclusive promo code
• We tried this company's custom suits, and we'll never buy off-the-rack suits again - here's why
• The best suits you can buy

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Parachute: Luxury bedding in a variety of fabric options

Shop Cyber Monday deals at Parachute

The deal: 20% off sitewide, ends 12/2 at midnight PT

What to buy:

• Classic Bathrobe, $79 (originally $99) [You save $20]
• Percale Sheet Set (Queen), $103 (originally $129) [You save $26]

Read more about Parachute:

• I sleep on sheets from Parachute, a popular online bedding company - and they're 100% worth their high price tag
• 8 online bedding startups that make some of the most comfortable sheets we've ever tried
• Home startup Parachute sells more than sheets and towels - you can now buy handwoven, responsibly made rugs starting at $89
• Cozy bedding startup Parachute is now making eco-friendly, plush mattresses - here's what they're like to sleep on
• All of Parachute's bedding and home essentials will be 20% off on Black Friday - even its new mattress

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EyeBuyDirect: Amazingly affordable eyeglasses frames

Shop Cyber Monday deals at EyeBuyDirect

The deal: Buy one pair of frames and get the second free, plus an extra 25% off your entire order, with promo code "BOGO". End time not specified.

What to buy:

• Morning Round Eyeglasses, $21 (originally $35) [You save $14]
• Divina Eyeglasses, $49

Read more about EyeBuyDirect:

• This online company makes stylish prescription eyewear for as low as $6
• I tried blue light glasses to see if they helped with my computer-induced headaches - here's what I thought

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Frank And Oak: Well-made closet basics

Shop Cyber Monday deals at Frank And Oak

The deals:

• Save up to 50% sitewide with code "CM30" at checkout, ends December 3 at midnight ET
• Frank And Oak will plant a tree in the Peruvian Amazon for every order placed on 12/2

What to buy:

• Monthly clothing subscription box, price varies
• Seawool Crewneck, $62.65 (originally $89.50) [You save $26.85]

Read more about Frank And Oak:

• I found a men's style subscription box that's full of great basics - and for the first time ever, I wanted to keep everything in it
• This women's clothing subscription box is the first I've tried that I kept everything from, and it's a nice bonus that its clothes are sustainable
• This startup is recycling old denim to make new pairs of jeans for under $100 - here's what they're like to wear

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Greats: Cool leather sneakers that were born in Brooklyn

Shop Cyber Monday deals at Greats

The deal: 25% off sitewide with code "PASSWORD123", ends 12/2 at 3 a.m. ET

What to buy:

• Men's Royale High, $134.25 (originally $179) [You save $44.75]
• Women's Royale Knit, $89.25 (originally $119) [You save $29.75]

Read more about Greats:

• A Brooklyn-based startup is making luxury sneakers regular people can afford
• The best white sneakers you can buy

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M.Gemi: Modern Italian shoes, made the traditional way

Shop Cyber Monday deals at M.Gemi

The deal: Up to 40% off everything including sale, ends 12/2 at midnight ET

What to buy:

• The Corsa, $275 (originally $348) [You save $73]
• The Esperto, $195 (originally $278) [You save $83]

Read more about M.Gemi:

• Online luxury startup M.Gemi only makes limited quantities of all its shoes, and its cult-favorite suede flat is sure to sell out again this fall
• You may know footwear startup M.Gemi for its colorful loafers - but here's why its ankle boots are the real standout
• 5 cool online startups that drop new products every single week of the year

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Snowe: Essentials for your bed, bathroom, and dinner table

Shop Cyber Monday deals at Snowe

The deal: 20% off orders of $75 or more and 25% off orders of $750 or more, ends 12/2 at midnight ET

What to buy:

• Classic Bathrobe, $78.40 (originally $98) [You save $19.60]
• The Complete Eat Bundle, $671.25 (originally $895) [You save $223.75]

Read more about Snowe:

• Here's why a new home store founded by Wharton MBA grads is a favorite among millennial shoppers
• This up-and-coming startup makes luxury bedding accessible and low-maintenance - here's why I'm a convert to their wrinkle-resistant sheets
• This $98 bathrobe is truly the best one out there - here's why

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Senreve: Luxury leather bags that are worth the price

Shop Cyber Monday deals at Senreve

The deals:

• Get a free Bracelet Pouch or Carte Folio with purchases of $500 or more
• Buy an Aria or Coda Belt Bag and receive a free Chain Strap, deals last through December 3 at midnight PT

What to buy:

• Maestra Bag, from $895
• Doctor Bag, $895

Read more about Senreve:

• This Instagram-famous convertible backpack and shoulder bag is $900 - I thought the price was ridiculous until I actually used it
• This startup's luxury leather bags are all over Instagram - here's why women love them so much

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Burrow: Easy-to-assemble furniture

Shop Cyber Monday deals at Burrow

The deals:

• Use code "CYBER" to take 15% off orders up to $1,499, $250 off $1,500 or more, $300 off $1,800 or more, $400 off $2,000 or more, $500 off $2,500 or more, $600 off $3,000 more, and $800 off $4,000 or more, and $1,000 off $5,000 or more, now through December 8

What to buy:

• Burrow Nomad Sofa, $1,185.75 (originally $1,395) [You save $209.25]
• The Mid-Century Ranch Set, $191.25 (originally $225) [You save $33.75]

Read more about Burrow:

• This startup makes sofas that sound almost too good to be true - they're easy to move and only take 10 minutes to build
• We compared online sofas from Campaign and Burrow to determine which couch startup deserves a spot in your living room
• This Burrow couch is made with full-grain leather that will last for years - here's what it feels like and why it's worth $3,800
• Burrow's Black Friday sale has started and everything is 15% off - here are the 5 best deals

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Naadam: Soft and sustainable cashmere

Shop Cyber Monday deals at Naadam

The deals:

• Up to 50% off for Cyber Monday, ends 12/2 at midnight PT

What to buy:

• Men's Ribbed Wool Cashmere Sweater, $97.50 (originally $195) [You save $97.50]
• Women's Wool Cashmere Chunky Sweater, $105 (originally $175) [You save $70]

Read more about Naadam:

• This online startup is reinventing luxury with $75 cashmere sweaters - and they're among the best I've ever worn
• 6 places to buy affordable, top-quality cashmere sweaters for as little as $75
• The best cashmere sweaters you can buy

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Nisolo: Ethically made leather goods

Shop Cyber Monday deals at Nisolo

The deals:

• Every Monday and Thursday now through December 20, save 20% on best sellers and buy one, get one up to 50% off
• Save 15% on orders over $150 with code "CM15"
• Save 25% on orders over $250 with code "CM25"
• Save 35% on orders over $350 with code "CM35"
• Save 45% on orders over $450 with code "CM45", deals last through December 4

What to buy:

• Men's Andre All-Weather Boot, $216 (originally $288) [You save $72]
• Women's Dari Boot, $181.90 (originally $238) [You save $56.10]

Read more about Nisolo:

• This socially responsible footwear startup sells high-quality leather goods for prices you can actually afford
• These Instagram-famous chukka boots are ethically made - and they require zero break-in time
• The one shoe every guy needs to add to his closet this fall
• I'm convinced this $168 leather tote is going to last me forever - it keeps getting better with time

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Pact: 100% organic cotton clothing

Shop Cyber Monday deals at Pact

The deal: Up to 70% off sitewide plus an extra 10% off with code "CYBER" at checkout, ends 12/2 at 11 p.m. PT

What to buy:

• Women's Pocket Legging, $18 (originally $35) [You save $17]
• Men's Essential Sweatshirt, $31.50 (originally $45) [You save $13.50]

Read more about Pact:

• This $32 Fair Trade wrap dress from a little-known startup is one of my wardrobe's best kept secrets
• 5 clothing brands we count on for high-quality and affordable women's basics

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ButcherBox: Premium meat subscription boxes

Shop Cyber Monday deals at ButcherBox

The deals:

• 12/2 only, get one pack of bacon in every box for the duration of your membership, until supplies are gone

What to buy:

• Choose your subscription plan, price varies
• Holiday Family Favorites Box, $149

Read more about ButcherBox:

• We compared 3 online meat delivery services that send juicy steaks and premium cuts straight to your door - here are the differences
• I reviewed ButcherBox, the service that sends you a month's supply of grass-fed meat - here's what it was like

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United by Blue: An outdoor brand with a conservation mission

Shop Cyber Monday deals at United by Blue

The deal: Save up to 60% off sitewide, plus an extra 50% off sale items with code "HAPPYGIFTING", ends 12/2 at midnight PT

What to buy:

• Men's Bison Puffer Jacket, $100 (originally $228) [You save $128]
• Women's Bison Puffer Jacket, $128 (originally $228) [You save $100]

Read more about United by Blue:

• This $228 slim puffer jacket is filled with bison down - a surprisingly sustainable material that's seriously warm
• Danner Boots partnered with a small outdoors startup to give its classic pair of hiking boots a sustainable facelift - here's why they're worth the cost

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Primary Goods: Innovative bedding designs

Shop Cyber Monday deals at Primary Goods

The deals:

• $10 off orders of $99+ with code "DREAM10"
• $30 off orders of $149+ with code "DREAM30"
• $100 off orders of $299+ with code "DREAM100"
• $200 off orders of $449+ with code "DREAM200", all deals end 12/2 at midnight ET

What to buy:

• Linen Duvet Cover (Standard), $199 (originally $229) [You save $30]
• The Silver Pillow (Standard), $89 (originally $99) [You save $10]

Read more about Primary Goods:

• This online bedding startup developed a clever solution for keeping your top sheet from ever bunching up - here's how it works
• These percale sheets are not only smooth and cool to the touch, they also cleverly attach to the matching duvet so your top sheet doesn't slide around

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Briogeo: Clean hair-care for every hair type

Shop Cyber Monday deals at Briogeo

The deal: Save 20% sitewide with code "HOLIDAY", ends 12/2 at midnight PT

What to buy:

• Scalp Therapy Essentials Kit, $68 (originally $85) [You save $17]
• Be Gentle, Be Kind Superfoods Hair Pack, $38.40 (originally $48) [You save $9.60]

Read more about Briogeo:

• After 29 years of searching, I finally found a hair-care brand that understands my curls
• The best scalp scrub you can buy

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Potluck: High-quality cookware without the markups

Shop Cyber Monday deals at Potluck

The deal: Take 20% off everything plus free shipping with code "COOKMORE", no specified end time

What to buy:

• Essentials Bundle, $216 (originally $270) [You save $54]
• Utensil Kit, $64 (originally $80) [You save $16]

Read more about Briogeo:

• This 22-piece kitchenware set from a new online startup contains everything you need to cook well at home - and it costs less than $300
• I've been using this kitchen utensil set for almost 3 months - each piece performs well and is less than $7

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Mejuri: Gold jewelry that is the definition of everyday luxury

Shop Cyber Monday deals at Mejuri

The deal: 10% off one item, 15% off two items, and 20% off three items or more; deals end 12/2 at midnight ET

What to buy:

• Diamonds Station Necklace, $265.50 (originally $295) [You save $29.50]
• Bold Hoops, $135 (originally $150) [You save $15]

Read more about Mejuri:

• 'Buy yourself the damn diamonds': How a female-founded fine jewelry company with a 40,000-person wait list is revitalizing the industry
• Mejuri, a popular online jewelry startup, has launched a collection of unique engagement rings - all under $2,000
• Mejuri, a popular online jewelry startup, has launched a collection of unique engagement rings - all under $2,000
• Popular jewelry startup Mejuri has an under-$80 zodiac collection - and the styles are great for subtly personalized Mother's Day gifts

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MeUndies: Fun and comfortable underwear

Shop Cyber Monday deals at MeUndies

The deals:

• 25% off sitewide
• 30% off orders of $50+
• 35% off orders of $100+
• Deals run through December 3, end time not specified

What to buy:

• Women's Hipster 6-Pack, $58.80 (originally $84) [You save $25.20]
• Men's Boxer Brief 3-Pack, $39.90 (originally $57) [You save $17.10]

Read more about MeUndies:

• 6 of the most comfortable online underwear brands we've tried - from $10 pairs to $26 premium styles
• This is the comfortable and super soft bralette women everywhere have been looking for
• MeUndies, the internet's favorite underwear startup, has added new perks to its subscription service - without raising the cost one cent

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Baggu: Simple, multi-functional bags

Shop Cyber Monday deals at Baggu

The deals:

• 15% off sitewide
• 25% off orders over $50
• 30% off orders over $100, end date not specified

What to buy:

• Standard Baggu, $10.20 (originally $12) [You save $1.80]
• Travel Cloud Bag, $57 (originally $76) [You save $19]

Read more about Baggu:

• People are obsessed with these $10 reusable nylon tote bags that hold 50 pounds of stuff and fit in your back pocket
• The best reusable shopping and tote bags you can buy

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Goby: Powerful electric toothbrushes

Shop Cyber Monday deals at Goby

The deal: 25% off orders of 2 or more brush kits, ends 12/2 at midnight PT

What to buy:

• Classic Electric Toothbrush Kit, $50-$65
• Moonstone Electric Toothbrush, $80-$95

Read more about Goby:

• Meet the $50 electric toothbrush that's giving big name brands a run for their money
• A visual comparison of how the 4 biggest toothbrush subscriptions stack up: Quip, Goby, Burst, and Boka

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Roam: Customizable, premium luggage

Shop Cyber Monday deals at Roam

The deal: Save $50 on one bag, $125 on two bags, $250 on three or more bags, end date not specified

What to buy:

• The Jaunt Custom Carry-On, $400 (originally $450) [You save $50]
• The Journey Medium Check-In, $445 (originally $495) [You save $50]

Read more about Roam:

• 2 former Tumi executives helped launch a startup that lets you customize your luggage down to every last detail - so we tried it out

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ClassPass: Flexible, affordable access to fitness studio classes in your city

Shop Cyber Monday deals at ClassPass

The deal: 21-day free trial for new members, ends 12/2 at midnight ET

What to buy:

• Free membership trial

Read more about ClassPass:

• ClassPass is so much cheaper than a gym membership - and it will motivate you to work out more, too

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Caraa: Versatile, sporty bags

Shop Cyber Monday deals at Caraa

The deal: 25% off sitewide and free US shipping on orders of $85 or more with code "THANKS", end date and time not specified

What to buy:

• Small Studio Bag, $296.25 (originally $395) [You save $98.75]
• Cumulus Medium, $146.25 (originally $195) [You save $48.75]

Read more about Caraa:

• This $200 backpack from an up-and-coming athleisure startup is the only one anyone needs - here's why
• 9 convertible backpacks that can easily transition into tote bags, duffels, or briefcases

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Stone and Strand: Minimalist, dainty jewelry you'll wear everyday

Shop Cyber Monday deals at Stone and Strand

The deal: 20% off sitewide with code "ONCEAYEAR", ends 12/2 at midnight ET

What to buy:

• Figaro Chain Link Ring, $116 (originally $145) [You save $29]
• Celestial Opal Necklace, $228 (originally $285) [You save $57]

Read more about Caraa:

• Stone and Strand makes beautiful, minimalist gold jewelry that looks good online and even better in person - here's how its dainty pieces stack up

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Function of Beauty: Customized shampoo and conditioner

Shop Cyber Monday deals at Function of Beauty

The deal: 25% off new subscriptions with code "CYBERMONDAY", ends 12/2 at midnight ET

What to buy:

• Shampoo and conditioner set (16 oz), $36.75 (originally $49) [You save $12.25]
• Shampoo and conditioner set (8 oz), $29.25 (originally $39) [You save $9.75]

Read more about Function of Beauty:

• I created my own shampoo and conditioner, and I never want to buy either at the drugstore again
• Prose vs. Function of Beauty - how the two most popular personalized hair-care companies stack up
• Function of Beauty lets you design your own shampoo and conditioner to solve specific needs - here's what 4 women thought after trying it

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Atlas Coffee Club: An exploration of coffee around the world

Shop Cyber Monday deals at Atlas Coffee Club

The deal: Up to $55 off coffee gift subscriptions, end date or time not specified

What to buy:

• Starter Pack 3-month Gift Subscription, $50 (originally $60) [You save $10]
• Coffee Lover 12-month Gift Subscription, $184 (usually $240) [You save $56]

Read more about Atlas Coffee Club:

• This subscription service lets you try coffee from around the world starting at $9 - and it's some of the best I've ever had
• 4 subscription services making it affordable to drink gourmet coffee every month

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Glossier: Barely there makeup and skincare

Shop Cyber Monday deals at Glossier

The deal: 20% off everything and up to 35% off beauty sets, ends 12/2 at midnight ET

What to buy:

• Balm Dotcom Trio, $24 (originally $36) [You save $12]
• Boy Brow Grooming Pomade, $12.80 (originally $16) [You save $3.20]

Read more about Glossier:

• 6 of our favorite products from Glossier, the internet's favorite beauty startup
• Glossier, Casper, Rent the Runway, and Away are 2019's retail unicorns - here's how the products they created earned each of them the coveted title
• The best beauty products to buy for 20% off during Glossier's Black Friday sale

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Tushy: Affordable, sleek bidet attachments

Shop Cyber Monday deals at Tushy

The deal: 20% off sitewide and free shipping with code "CYBERFIBER19", end date or time not specified

What to buy:

• Tushy Classic, $63.20 (originally $99) [You save $35.80]
• Tushy White Bamboo Towel Set, $100 (usually $125) [You save $25]

Read more about Tushy:

• I bought a $79 bidet attachment for my toilet in an effort to be more eco-friendly and hygienic - and now I can't imagine not having one

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Artifact Uprising: Beautifully designed photo gifts

Shop Cyber Monday deals at Artifact Uprising

The deals:

• 10% off sitewide
• 15% off orders of $100 or more
• 20% off orders of $175 or more, all with code "VERYMERRY", ends 12/2 but time not specified

What to buy:

• Brass & Wood Display Box, from $49.50 (originally from $55) [You save $5.50 or more]
• Color Series Photo Book, from $18 (originally from $20) [You save $2 or more]

Read more about Atlas Coffee Club:

• These elegant photo books are made for millennials - and they're a perfect gift

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STATE Bags: Backpacks with a social mission

Shop Cyber Monday deals at STATE Bags

The deal: Get free embroidery on any bag and 35% off sitewide with code "STATEBF", end date and time not specified

What to buy:

• Lorimer Backpack, $58.50 (originally $90) [You save $31.50]
• Lenox Backpack, $113.75 (originally $175) [You save $61.25]

Read more about STATE Bags:

• You can't walk around New York City without seeing these backpacks - which is why most people won't believe they start at $40

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The Bouqs Co: Farm-fresh seasonal flower bouquets

Shop Cyber Monday deals at The Bouqs Co.

The deal: 25% off sitewide with code "MONYAY25", ends 12/2 but time not specified

What to buy:

• Pining for You Bouquet, from $48 (originally from $64) [You save $16 or more]
• Shea All Day Set, $70.50 (originally $94) [You save $23.50]

Read more about The Bouqs Co:

• The best online flower delivery services to send freshly cut blooms

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Goldbelly: Gourmet food gifts that ship nationwide

Shop Cyber Monday deals at Goldbelly

The deal: 20% off sitewide with code "ITSGOLDOUTSIDE" until 12/2 at midnight PT

What to buy:

• Gino's East Chicago Deep Dish 2-Pack, $63.20 (originally $79) [You save $15.80]
• Junior's Original Cheesecake, $47.96 (originally $59.95) [You save $11.99]

Read more about Goldbelly:

• Goldbelly is a service that lets you send food gifts from iconic restaurants around the country - here's how it works

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Universal Standard: Quality, size-inclusive women's basics

Shop Cyber Monday deals at Universal Standard

The deals:

• Get three items for $75 (includes tees, tops, and t-shirt dresses)
• Buy one, get one free on cozy essentials
• Get three items for $210 (includes puffers, dressers, and holiday styles)
• Recycle two pairs of old denim and get a new pair from Universal Standard for $25
• No specified end date or time

What to buy:

• Seine High-Rise Skinny Jeans, $25 (originally $90) [You save $75]
• Lauren Core Sweatshirt, $40 (originally $80) [You save $40]

Read more about Universal Standard:

• 7 women try Universal Standard's new size-inclusive line of jeans that goes from 00 to 40 - here's the verdict
• Women's clothing company Universal Standard has launched an inclusive line of basics offered in sizes 00 to 40

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Rent the Runway: Clothing rental subscription that changes how you shop

Shop Cyber Monday deals at Rent the Runway

The deal: 50% off your first month of RTR Unlimited or 20% off your first RTR rental (for new members only) with code "YOUDIDGOOD", no end date or time specified

What to buy:

• RTR Unlimited, $79.50 (originally $159) [You save $79.50]
• RTR Update, $69 (originally $89) [You save $20]

Read more about Rent the Runway:

• 21 of our favorite styles from Rent the Runway for work, weekends, weddings, and everything in between
• We used Rent the Runway Unlimited to rent $4,862 worth of designer clothes in a week - here's how the subscription plan works and why we're so willing to pay the $160 monthly fee

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Otherland: Whimsical candles that look and smell great

Shop Cyber Monday deals at Otherland

The deal: 20% off everything code "FIREDUP", ends 12/2 at midnight ET

What to buy:

• Gilded Holiday Collection Candles, $28.80 each (originally $36) [You save $7.20]
• The Threesome Custom Gift Set, $71.20 (originally $89) [You save $17.80]

Read more about Otherland:

• This candle startup has a beautiful gifting and unboxing experience, making them foolproof as holiday gifts - and everything is 20% off for Black Friday
• Gifting candles is an art - we broke down which ones to give to which people so your holiday gift actually feels special

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The Sill: Indoor potted plants made easy

Shop Cyber Monday deals at The Sill

The deal: Up to 50% off a selection of plants and planters, ends 12/2 but time not specified

What to buy:

• Medium Rubber Tree Plant, $31.20 (originally $52) [You save $20.80]
• Medium Snake Plant Laurentii, $28 (originally $56) [You save $28]

Read more about The Sill:

• Plant delivery startup The Sill makes it easy to learn about which plants are right for your home - here's how it works

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ADAY: Sustainable fashion done right

Shop Cyber Monday deals at ADAY

The deals:

• Save 10% when you buy one or two pieces
• Save 20% when you buy three or more pieces
• Get a free eye mask with every order, all deals end 12/2 at midnight ET

What to buy:

• Slow It Down Pant, $122 (originally $135) [You save $13]
• Up In The Air Jacket, $124 (originally $138) [You save $14]

Read more about ADAY:

• Having a daily work or travel 'uniform' can improve focus and decrease clutter - these are the 5 companies aiming to help you do just that
• I tried this startup's massively popular leggings to see if they lived up to their hype
• The best leggings you can wear to work

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Harper Wilde: Comfortable, affordable bras in a wide range of sizes

Shop Cyber Monday deals at Harper Wilde

The deal: Receive a code for 25% off your entire order when you pledge to recycle your old bras with Harper Wilde, ends 12/2 at midnight PT

What to buy:

• The Base, $30 (originally $40) [You save $10]
• The Power Moves Bundle, $97.50 (originally $130) [You save $32.50]

Read more about Harper Wilde:

• Harper Wilde makes affordable bras in sizes up to 42F - we had 4 women test them, and here's how they fit

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Prose: Haircare customized to your needs

Shop Cyber Monday deals at Prose

The deal: Take 20% off your first Prose order, ends 12/2 at midnight ET

What to buy:

• Custom Hair Oil, $36.40 (originally $48) [You save $9.60]
• Custom Pre-Shampoo Hair Mask, $30.40 (originally $38) [You save $7.60]

Read more about Prose:

• Prose vs. Function of Beauty - how the two most popular personalized hair-care companies stack up

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Boxed: Wholesale essentials without the membership fees

Shop Cyber Monday deals at Boxed

The deals:

• Shop Cyber deals up to 20% off until 12/2 at midnight ET

What to buy:

• La Croix Sparkling Water Variety Pack, $10.39 (originally $12.99) [You save $2.60]
• Seventh Generation Recycled Paper Towels, $12.59 (originally $13.99) [You save $1.40]

Read more about Boxed:

• I do all of my bulk shopping online with Boxed - there's no membership fee and their pricing beats Amazon and Instacart for many items
• This website is the best place to order items in bulk - and it's not Amazon or Costco

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Catbird: Online jewelry with humble boutique roots

Shop Cyber Monday deals at Catbird

The deal: 15% off sitewide, ends 12/2 at 9 p.m. ET

What to buy:

• Catbird Yellow Gold Baby Cygnet Ring, $108.80 (originally $128) [You save $19.20]
• Wwake Three Points Necklace, $484.50 (originally $570) [You save $85.50]

Read more about Catbird:

• This Brooklyn shop makes jewelry you'll want to wear every day
• 11 online startups that make affordable and sustainable fine jewelry

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Richer Poorer: Elevated basics for men and women

Shop Cyber Monday deals at Richer Poorer

The deal: 35% off sitewide, ends 12/2 at 9 p.m. ET

What to buy:

• Men's Pima Crew Pocket Tee, $24.70 (originally $38) [You save $13.30]
• Women's Femme Boxer, $15.60 (originally $24) [You save $8.40]

Read more about Richer Poorer:

• Richer Poorer Femme Boxer Review
• Richer Poorer Bralette Review
• A cult-favorite clothing company that narrowly escaped bankruptcy could reach over $10 million in sales this year

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Candid: The new way to straighten your teeth

Shop Cyber Monday deals at Candid

The deals:

• Get $90 off your starter kit with code "CYBER90" on 12/2 only, time not specified
• Get $175 off your aligners when you book a visit to the Candid Studio with code "CYBER175"

What to buy:

• Starter Kit, $5 (originally $95) [You save $90]

Read more about Candid:

• I got my teeth straightened through an online service called Candid for under $2,000 - here's how it works
• 11 online startups making toothpaste, toothbrushes, whiteners, and aligners to help you improve your smile

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Reformation: Eco-conscious fashion for women

Shop Cyber Monday deals at Reformation

The deal: 30% off sitewide, ends 12/2 but time not specified

What to buy:

• Helga Dress, $103.60 (originally $148) [You save $44.40]
• Elsie Straight Leg Jean, $89.60 (originally $128) [You save $38.40]

Read more about Reformation:

• This LA-based startup is making sustainable cashmere sweaters for $145 - here's why that matters, and how they feel in person

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Quip: Light, functional, and stylish toothbrushes

Shop Cyber Monday deals at Quip

The deals:

• Get 15% off orders of $55+
• Get 20% off orders of $145+, all with code "HOLIDAYSALE" at checkout
• Deals end 12/2 at midnight ET

What to buy:

• Metal Electric Toothbrush & Floss Kit, 3-month Plan, $46.75 (originally $55) [You save $8.25]
• Kids Starter Set, 3-month Plan, $25

Read more about Quip:

• I've brushed with Quip's electric toothbrush for over a year, and I still love it - here's why
• Popular oral-care startup Quip has a new $25 electric toothbrush for kids - here's what it looks like and how it's different

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