• Rolls-Royce posted its best-ever sales for the first quarter of 2021.
  • The luxury brand was hit by the pandemic but has bounced back.
  • Its new Cullinan SUV has helped boost sales..

Rolls-Royce just set a record. In the first quarter, the British luxury carmaker sold 1,380 vehicles, the most ever in the brand’s 116-year history.

Rolls had already set an annual record for sales back in 2019 when it delivered 5,152 vehicles, but that total fell to 3,756 in 2020 as the COVID-19 pandemic ravaged the auto industry. The greatly improved trajectory at the start of 2021 suggests that the brand, owned by the BMW Group, could be on a record-breaking pace for 2021.

Its first SUV, the Cullinan, is helping to drive the results. The $330,000 – to start – “super sport utility vehicle,” as Rolls calls it, debuted in 2018 with a name derived from the largest uncut diamond ever discovered and has remade the marque’s image. While not as stuffy as it once was, Rolls still didn’t seem quite as hip as its rivals before the Cullinan. Just look at Bentley, whose Bentayga ute arrived in 2015.

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Word abonnee van Business Insider

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