Super Bowl viewers appear to be enjoying Febreze’s first ever big game ad.
The ad preaches about what unites America: people across the nation collectively releasing their bowels and bladders when the big game gets to half-time.
The ad was based on the insight from an obscure 2011 study from Patspapers.com that found a correlation between the half-time show from the 2011 Super Bowl and water use from Palm Beach in Florida.
The ad, created by Grey New York, had people laughing all about the brand’s toilet humor.
Dying at the lady blasting away at a fart cloud heroically with a can of Febreze in that ad, we've come a long way as a nation
— KOBE BUFFALOMEAT (@edsbs) February 6, 2017
If anything can bring America together right now, it's toilet humor. Thanks @Febreze_Fresh! #SuperBowl
— Katie Liestman (@KatieLiestman) February 6, 2017
Febreeze....I salute you.
— Michael Duda (@MikeDuda) February 6, 2017
In the moral gloss of the Superbowl, an ad about someone having a half time shit is original. Respect. @CampaignLiveUS @Adweek @larakiara
— Nils Leonard (@nilsleonard) February 6, 2017
Watch the ad again here: