- Nifty Gateway is a marketplace that sells exclusive NFTs via partnerships with top artists.
- It was acquired by the Winklevoss twins’ cryptocurrency exchange, Gemini, last June.
- Its total sales are at $255 million, and it has worked with top artists like Beeple and Pak.
NFT art has exploded in the past year, with certain pieces going for millions. In December, the digital artist Mike Winkelmann, known as Beeple, broke records when made more than $3.5 million in a sale of his NFTs. Two months later, another of his pieces resold on the secondary market for $6.6 million.
On Monday, the artist Pak fetched almost $10 million in a 15-minute auction with Sotheby’s. Nearly 20,000 of Pak’s “Single Cube” NFTs were purchased in a timed window via an open-edition drop, meaning an unlimited number of NFTs were available to purchase during that time.
The boom in NFTs, or nonfungible tokens, runs parallel to the meteoric rise of Nifty Gateway, the digital-art marketplace powering some of the most anticipated drops in the sector. Nifty Gateway, which facilitated Beeple’s December drop and the Sotheby’s auction, is widely considered the premier digital-art marketplace for NFTs, overtaking challengers like MakersPlace and SuperRare.
