4 microinfluencers explain how they make thousands of dollars without a lot of followers and share the exact messages they send to get brand deals

• Olivia Shannon, Nyarout Jock, Lydia Bielfeldt, and Sophia Krzyzanowski are microinfluencers who have partnered with brands like Skims, Vera Bradley, Juicy Couture, and Amazon.
• They share their tips for growing and keeping an audience, their scripts when reaching out to brands, and how to negotiate rates.
• This is their story, as told to reporter Dorothy Cucci.

This an as-told-to essay based on a conversation with Olivia Shannon, Nyarout Jock, Lydia Bielfeldt, and Sophia Krzyzanowski. It has been edited for length and clarity.