• Krispy Kreme is giving away free doughnuts for five days straight, from June 1 to June 5.
  • The chain is extending National Doughnut Day to National Doughnut Week for the first time.
  • “National Doughnut Day is one of our favorite holidays to celebrate, but with days starting to blur together, we want to make sure it’s easier than ever for fans to participate,” said Krispy Kreme CMO Dave Skena.
  • Visit Business Insider’s homepage for more stories.

Krispy Kreme is kicking off its first ever National Doughnut Week on Monday.

From Monday, June 1, to Friday, June 5, Krispy Kreme customers can get a free doughnut to celebrate national Doughnut Week. Customers don’t have to buy anything else at Krispy Kreme. They can just show up and pick up a free doughnut of any kind.

The only limitations for National Doughnut Week are that customers can only get one free doughnut per day and that the free doughnuts can’t be ordered for delivery.

The doughnut chain typically celebrates National Doughnut Day on June 5. This year, however, Krispy Kreme is giving away free doughnuts for five days straight.

"National Doughnut Day is one of our favorite holidays to celebrate, but with days starting to blur together, we want to make sure it's easier than ever for fans to participate," Dave Skena, Chief Marketing Officer for Krispy Kreme, said in a statement.

"That's why, this year, we're extending our beloved free doughnut tradition from one day to five days with the very first National Doughnut Week," Skena continued.