- The Kate Spade brand announced on Wednesday that it would donate $1 million to mental-health awareness to honor its late founder.
- Kate Spade was found dead by suicide in her apartment in New York City on June 5. She was 55.
- Her husband, Andy, said she had suffered from depression and anxiety for many years.
- The first donation of $250,000 will be given to Crisis Text Line, a non-profit that supports people in crisis using a text-messaging service.
To honor its late founder, the Kate Spade brand is donating $1 million towards mental-health awareness, it announced Wednesday.
Kate Spade was found dead by suicide in her apartment in New York City on June 5. She was 55.
In an email to customers, the company announced that it would donate $250,000 to the Crisis Text Line, a non-profit that supports people in crisis using a text-messaging service. It is also encouraging the public to donate by matching any of their donations up to $100,000 between June 20 and June 29. So far, around $16,000 has been donated by the public.
The company did not immediately respond to Business Insider’s request for comment or confirm how the remaining amount of money will be donated.
According to her husband, Andy Spade, renowned handbag-and-accessories designer Kate Spade had suffered from depression for many years.
“She was actively seeking help and working closely with her doctors to treat her disease, one that takes far too many lives,” her husband, Andy Spade said in a statement to The New York Times after her death.
“We were in touch with her the night before and she sounded happy. There was no indication and no warning that she would do this. It was a complete shock.”
While Kate Spade had not been a part of her namesake brand for more than a decade – she and her husband sold their last remaining stake to Neiman Marcus in 2006 – many still associated her with the brand and have been wondering what it will do to honor her legacy.
The company paid respect to its late founder immediately after her death by posting a tribute on its social-media channels, saying, “Kate Spade, the visionary founder of our brand, has passed. Our thoughts are with her family at this incredibly heartbreaking time. We honor all the beauty she brought into the world.”
The message was also posted in its store windows.
Fans have taken to social media to show their gratitude to the brand for its donation to mental health causes.
Remembering Kate Spade:
- The Kate Spade brand became a household name because it did something other brands didn’t
- ‘You don’t know me but I know you’: After Kate Spade’s death, people are sharing how the designer touched their lives through fashion
- Kate Spade shared how she wanted to be remembered in a 2002 interview
- Kate Spade was totally detached from her namesake brand
- Kate Spade leaves behind her husband and business partner. Here’s what we know about their relationship.
- Kate Spade’s fans are reacting to her death with reminders about mental health
- Celebrities and fashion industry figures are reacting to Kate Spade’s death