- John Lewis has released its 2019 Christmas ad, meaning it’s finally okay to talk about the holidays.
- The ad marks the first time the UK department store has teamed up with its sister brand Waitrose for a joint Christmas spot.
- Filmed on a fairytale village set in Hungary, according to The Guardian, the ad tells the story of a little girl named Ava and her dragon friend, #ExcitableEdgar.
- To the tune of a “Can’t Fight This Feeling” cover sung by Bastille, the ad shows Edgar accidentally melting a snowman with his fiery breath, taking the “ice” out of an ice rink children are skating on, and accidentally setting the town’s Christmas tree ablaze.
- However, Ava eventually finds a good use for his unfortunate talent – setting the Christmas pudding on fire.
- In a press release sent to Insider, the retailers said the ad “centers around the theme of bringing people together at Christmas time through delicious food and thoughtful gifts, which show loved ones how much you care.”
- You can watch the video in full below.
- Visit Insider’s homepage for more stories.
http://www.youtube.com/watch?v=r9D-uvKih_k
