• Instagram launched a checkout button this week, allowing users to shop without ever leaving the platform.
  • Checkout on Instagram is currently being beta-tested with 23 brands.
  • Instagram has partnered with some of the buzziest names in retail, including Kylie Cosmetics, Zara, and Outdoor Voices.

You can now shop on Instagram without ever leaving the app.

On Tuesday, Instagram announced it had launched “Checkout on Instagram.” Shoppers can tap an Instagram photo to see a “Checkout on Instagram” button, which lists the price of the item. Tapping the button allows users to select from various options like size and color, see similar items, and pay without leaving Instagram.

Read more:It helps Facebook further fortify its walled garden’: Instagram is testing in-app checkout to make shopping more seamless, but experts say it has a bigger agenda

However, shoppers won’t be able to buy from just any brand with an Instagram page. Checkout on Instagram launched with 23 brands, including some of the buzziest, most Instagrammable names in retail.

Here are the 23 brands that you can now shop from without ever leaving the Instagram app:


Adidas

Foto: sourcePhoto by Vianney Le Caer/Invision/AP

Instagram handle: @adidaswomen


Anastasia Beverly Hills

Foto: sourceJulien M. Hekimian/Getty Images for Sephora

Instagram handle: @anastasiabeverlyhills


Balmain

Foto: sourceMatt Winkelmeyer/Getty Images

Instagram handle: @balmain


Burberry

Foto: sourceFacebook/Burberry

Instagram handle: @burberry


ColourPop

Foto: sourceFacebook/ColourPop

Instagram handle: @colourpopcosmetics


Dior

Foto: sourceDior/Facebook

Instagram handle: @dior


H&M

Instagram handle: @hm


Huda Beauty

Foto: sourceCourtesy of Huda Beauty

Instagram handle: @hudabeautyshop


KKW

Foto: sourceKKW/Instagram

Instagram handle: @kkwbeauty


Kylie Cosmetics

Foto: sourceKylie Cosmetics

Instagram handle: @kyliecosmetics


MAC Cosmetics

Foto: sourceMAC Cosmetics/Facebook

Instagram handle: @maccosmetics


Michael Kors

Foto: sourceFacebook/Michael Kors

Instagram handle: @michaelkors


NARS

Foto: sourceNordstrom

Instagram handle: @narsissist


Nike

Foto: sourceCourtesy of Nike

Instagram handles: @niketraining and @nikewomen


NYX Cosmetics

Foto: sourceNYX Cosmetics

Instagram handle: @nyxcosmetics


Oscar de la Renta

Foto: sourceGetty/Slaven Vlasic

Instagram handle: @oscardelarenta


Ouai Hair

Foto: sourceNordstrom

Instagram handle: @theouai


Outdoor Voices

Foto: sourceCourtesy of Outdoor Voices

Instagram handle: @outdoorvoices


Prada

Foto: sourceJared Siskin / Getty Images

Instagram handle: @prada


Revolve

Foto: sourceRevolve/Facebook

Instagram handle: @revolve


Uniqlo

Foto: sourceMark Lennihan/AP

Instagram handle: @uniqlo


Warby Parker

Foto: sourceBusiness Insider

Instagram handle: @warbyparker


Zara

Foto: sourceZara

Instagram handle: @zara