• As senior vice president of SMB marketing at Salesforce, Marie Rosecrans supplies small and medium businesses with tools and resources to grow.
  • Salesforce recently acquired business messaging firm Slack for $27.7 billion and was named one of Fortune’s “100 Best Companies to Work For” in 2020.
  • Trust — both among a workplace’s employees and within brands themselves — is incredibly important. It’s also become more difficult to cultivate in today’s business world.
  • At the start of her career, she says she was wrongly advised to never admit her failures. However, she’s found that vulnerability and openness are critical for success. 

In my early 20s I was at Oracle and took part in an off-site management meeting in what was a formative moment in my career. There, the leadership team of our Global Support Organization was split into groups of eight and completed a series of assessments. Part of the assessments included a trust exercise where we formed a circle and peer-rated one another — on a scale of one to 10 (with 10 being the highest) — in terms of how trustworthy you were.

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