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- After building audiences on social media, many influencers, reporters, and media companies have chosen text messaging as the next frontier to interact with fans.
- A slew of new startups and established players have emerged to serve them, including Community, Subtext, SimpleTexting (a division of MessageMedia), and Mailchimp, which announced it was acquiring a text-marketing startup called Chatitive on Monday.
- Insider spoke with executives in the text-marketing industry and their customers to learn why members of the media industry are blasting out texts.
Word abonnee van Business Insider