• 24-year-old Alex Hicks is the owner of game development studio RedManta, which creates games for the popular kids platform Roblox.
  • Roblox, which filed for its IPO Thursday, is rising in popularity as tweens find ways to stay entertained from home, and many young developers like Hicks are making millions off the platform.
  • Hicks dropped out of college after interning at Roblox for several years and earning $100,000 in revenue in a single month from one of his games.
  • He said embracing Roblox’s community of players, developers, and designers and focusing on efficiency helped him reach the million-dollar revenue mark in 2020.

If you have a kid under the age of 16, then you’ve probably heard of Roblox. The online game creation platform that launched 14 years ago has recently become a daily fixture in households with tweens since the pandemic started last March, as kids (and their parents) search for activities to stay engaged and learning from home.

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