• To avoid carrying 40 pounds of food home from the grocery store and irritating my back, I started using FreshDirect, an online grocery store that delivers food right to my door.
  • Here’s everything you need to know about how FreshDirect works, what it costs, and how I deal with not being able to touch or see my food before buying it.
  • At this time, FreshDirect’s delivery personnel will bring your order up to your door, but cannot enter your home due to concerns over the novel coronavirus, and they will not be collecting the bags in which your groceries are delivered.
  • FreshDirect is giving shoppers the option to donate to NY Common Pantry, whose mission is to reduce hunger and promote dignity, health, and self-sufficiency in New York City’s most vulnerable communities.
  • See more: The best grocery delivery in NYC

I don’t hate grocery shopping. Quite the opposite actually – I love strolling through the aisles, trying to follow my meticulously curated grocery list while simultaneously allowing myself to get distracted and inspired by everything that’s not on it.

Sadly, once I moved to an overpopulated city like New York, this relaxed Sunday afternoon ideal became a perfect pipe dream.

Grocery shopping in Williamsburg, Brooklyn is terrible. I can't get through the produce section without my cart getting hit or my vegetables being blocked by boxes to be unloaded, and after having to weave my way through a hundred people shoved into the narrow aisles of a small store, I have to carry home 40 pounds of food. It's not ideal - especially for someone who has back problems and who grocery shops for a two-person household.

I use FreshDirect, an online grocery delivery service that has helped me save both money and time

29402933_177987636337719_5141329273562333184_n

Foto: The service helps me avoid carrying 40 pounds of food home from the grocery store. Source: FreshDirect

Here's how it works

Note: FreshDirect has updated its delivery guidelines due to concerns over the novel coronavirus. Delivery personnel will now bring your order up to your door, but cannot enter your home.

FreshDirect works exactly like any other shopping site. You search the items you want and add them to your cart in the offered quantities. Once you've finished shopping, you'll select a delivery time with a two-hour window and pre-pay for your items. You can schedule your deliveries for same-day express delivery, the next day, or up to a week in advance. Your boxes will arrive in a refrigerated truck, and the delivery person will even bring them inside to your kitchen counter.

When shopping on the site, you can look for inspiration by browsing sections like "Fresh Deals" and "Top-Rated Produce" or check out the products with available coupons. You can also search for local ingredients, shop specifically for organic items, or order basic home necessities like toilet paper and Lysol wipes.

And just like a regular grocery store, they have both name brand and generic brand food items, specialty groceries, ready-made items, and party platters (plus wine, beer, and liquor in certain areas). Their array is as vast as any big box store would be - it's just much easier and faster to navigate.

One feature that I love the idea of but haven't yet used is the "Farm Share" box, which is basically a box full of assorted produce from a local farm nearby. In my area of Brooklyn, the option that comes up is a $40 box with a dozen eggs, one block of cheese, and four to five varieties of vegetables from the current harvest.

Screen Shot 2018 03 27 at 11.40.28 AM
Foto: A small portion of FreshDirect's available categories to shop under "vegetables." Source: FreshDirect

Delivery fees differ, but within the five boroughs of New York City, the fee is $5.99

The company only operates in specific areas of New York, D.C., New Jersey, Delaware, Connecticut, and Pennsylvania, and has different delivery fees for each area (see all cities and fees here). If you live in Manhattan or any of the boroughs, the delivery fee is $5.99 per order, plus an optional tip for your driver.

If you love the service and use it frequently, you might want to invest in the DeliveryPass option, which is $79 for six months or $129 for a year, and affords you free delivery, exclusive special offers, reserved time slots, and a bonus $5 discount on orders delivered between Tuesday and Friday.

If you were to order from FreshDirect weekly, it would cost you about $311 per year in delivery fees, so the membership is extremely worth it. You'll also always find a discount for signing up as a new customer.

New to FreshDirect is Express Delivery in Manhattan, Brooklyn, and parts of Queens. If you live in an eligible zip code, an "Express Delivery" toggle will appear at the top left of the FreshDirect website. While product selection is more limited, you'll be able to get your groceries within two hours, and the delivery fee is still $5.99.

FreshDirect helps me plan out my meals for the week, and I can shop without leaving my couch

Ordering groceries online has its advantages. It helps me stick to a list so I don't overbuy or get distracted by all the new ingredients I see, and it lets me search deals all in one place instead of running around the store, so I can build my weekly meal plan based on what's on sale. And possibly the most important thing to note is that I don't have to get dressed to go shopping. I can do it all from the comfort of my couch on a Saturday morning with a cup of coffee in my hand and my cat on my lap.

But it does prevent you from seeing what's actually fresh in stores and it's risky to get fragile items like eggs

21434163_118359405493133_2518227759021424640_n
Foto: The delivery fee within the five boroughs of New York City is $5.99, but prices differ depending on your location. Source: FreshDirect

However, it also has its limitations.

You can't touch or smell the produce for ripeness, and you can't just get "whatever looks best," as my mom would say. It can also be risky to get fragile items like eggs (something I know from experience). For things like that, I'll buy in person when I have time during the week, and I build my shopping list around things I know are in season to avoid unripe or tasteless produce.

FreshDirect's produce is, on average, excellent - and if you ask me, the annoyance of getting the occasional batch of unripe bananas in my order doesn't hold a candle to the nightmare that is going to the store and carrying groceries home on a Sunday in the city.

Plus, I know that if anything's wrong with my order, or if I'm not happy with something, I can just message FreshDirect's customer service. They're expedient and efficient, and in most cases, a complaint will result in at least a refund, if not a credit, to your account for whatever inconvenience was caused.

So whether you also hate carrying groceries home, or you just have a hectic schedule that makes grocery shopping a major chore, it's worth giving FreshDirect a shot.

If you're looking to order groceries online, here are a few of our favorite delivery services: