Last September, Apple unveiled a smartphone that looked like none before it:


With the iPhone X, Apple ditched its traditional design in favor of something new: an edge-to-edge design with no home button.

Foto: sourceHollis Johnson

The new display <em>almost</em> takes up almost the whole front of the phone, but not quite. Apple cut out a little “notch” to house its front-facing camera and other sensors that power Face ID, which replaces Touch ID as the main authentication method in the iPhone X.

Foto: sourceHollis Johnson/Business Insider

Not everyone loves the notch. But Apple wanted its tenth-anniversary iPhone to have an edge-to-edge screen <em>and</em> a front-facing camera, and that’s the compromise Apple came up with, love it or hate it.

Foto: sourceJustin Sullivan/Getty

Of course, since Apple released the iPhone X, several Android phone makers have begun adopting the notch into their own designs. Here’s the brand-new OnePlus 6:

Foto: sourceAntonio Villas-Boas/Business Insider

And here’s the LG G7 ThinQ, announced in May:

Foto: sourceLG

And here’s the Huawei P20 Pro:

Foto: sourceHuawei

And here’s the Asus Zenfone 5 coming later this year:

Foto: sourceAsus

We’re just getting started; these are only the notched Android phones <em>we know about</em>.

Foto: sourceHollis Johnson

Notched smartphone designs are even supported in Google’s next version of Android, called Android P. This will help other Android phone makers adopt similar edge-to-edge phone designs.

Foto: sourceYouTube/Google

Many wonder if Android P’s notch support means Google’s next Pixel smartphones will have a new notch design. One of the big complaints with last year’s Pixel phone was that it looked outdated in a post-iPhone X world:

Foto: sourceHollis Johnson/Business Insider

Indeed, <a href=”https://www.businessinsider.com/google-pixel-3-xl-design-photos-leak-2018-7″target=”_blank”>alleged leaked photos of Google’s next phone</a>, the rumored Pixel 3, reveal a smartphone design with a notch at the top.

Foto: sourceXDA-Developers/dr.guru

Of course, Android phone makers taking their hardware cues from Apple is nothing new. As long as the iPhone has existed, other smartphone makers have looked to Apple’s designs to inspire their own. China’s Xiaomi is a good example of this.

Foto: sourceXiaomi

But, to be fair, there was an Android phone with a notch before Apple did it. Andy Rubin’s Essential Phone introduced a smaller notch … months before the iPhone X.

Foto: sourceAntonio Villas-Boas/Business Insider

And other companies deserve some credit, too: Samsung, despite its penchant for loving Apple’s designs <a href=”https://www.nytimes.com/2012/08/25/technology/jury-reaches-decision-in-apple-samsung-patent-trial.html”target=”_blank”>a little too much at times</a>, chose not to go down the notch path with the Galaxy S9.

Foto: sourceAntonio Villas-Boas/Business Insider

Another Android phone looking to break from the notch trend is Vivo: That company’s solution to the where-do-you-put-a-selfie-camera-in-an-all-screen-phone dilemma is more clever: The selfie camera literally pops out of the top of the phone when you need it.

Foto:

Here’s hoping we see more Android phones that approach the notch, and the problem it’s trying to solve, with more creativity like this.