VW made 4 key moves to position its ID.4 as the first EV capable of winning over the mass-market

• The ID.4 is the first all-electric car based off its new platform that VW will offer in the US.
• US buying habits gravitate toward SUVs, so the ID.4 is a small SUV, about the size of a Tiguan.
• The ID.4 is also priced aggressively with a starting price of $40,000.

Volkswagen wants the all-new 2021 Volkswagen ID.4 to be the electric car for the buyer who just needs a regular car, not a party trick. And it made four key decisions for that to happen.

By now, the idea of a totally functional electric car should be a familiar one in the public collective mind. Teslas have been running around for long enough to normalize EVs, and the idea of an affordable, mass-produced electric car has been talked about before, only it hasn’t really happened yet.

With the ID.4, it just might.